Rethink the funnel
As a digital advertising agency, our speciality lies in delivering measurable results. Whether those results are grounded in brand awareness, engagement, scaling, traffic, sales, or leads, we’re here to bring you growth along every point of the customer journey — before, during, and after.
At Mobius, we’re rethinking the funnel. We believe that customers should be nurtured and fed back into the funnel, because the customer journey is forever in a state of flux, and rarely the same. It’s the old adage that 20% of your customer base will make up 80% of your business.
Like the mobius strip, rethinking the funnel means that customers can journey along the misshapen terrain and time of the digital landscape, and eventually return to the same touchpoint where they first made contact with our clients. We don’t want our customers to cross an edge — we want to keep them on the same dynamic strip.
This is why our service offering is based on an omnichannel approach. We have seamlessly integrated top of the funnel, mid-funnel, bottom of the funnel, and ‘after the funnel’ channels that not only find and convert new customers, but also nurture them to ensure they stay with you for a long time.
In the world of digital marketing, there’s no one-size-fits-all, and we’re not particularly big on having a cookie-cutter approach. We know that each business faces its own unique challenges, and before we create a boutique solution for you, we need to know and understand these challenges as if they were our own.
We pride ourselves on performing robust audits on our potential client’s existing digital footprint, in order to sketch out the foundation upon which our strategies are to be built, and identify opportunities. We’ll consult with you to fully understand your needs and wants, so that we can plan a strategy that aligns with your business goals.
The power of paid media lies in its measurability, and with years of industry experience, we’ve managed to build out reliable benchmarks which are able to inform what is realistically achievable for our clients. Using a combination of historic data, industry standards, and machine learning, we’re able to make educated predictions of the results that we are able to deliver.
We believe Paid Media is a beautiful alliance between investment management and scientific analysis. We’ll monitor and analyse the performance of every penny spent — and then make it work harder. ROI is the name of the game, and with time, we’re able to gather more data. More data in turn creates more informed strategies, which in turn yield more results — and, inevitably, even greater ROI.
You may have your ideal target market fully fleshed out, but within that target market are potential customers in different geographic locations, who operate at different times of day, and who may need your product or services for different reasons. And each one is going to react differently or identify more or less with different imagery and messaging. With our data-driven design studio, we’re able to create tailored ads for you, that create a unique and personal ad-viewing experience for each person in your desired audience.
Among our three brand values is integrity; a combination of honour, accountability, honesty, reliability, and trustworthiness. We are fully transparent with how your budget is spent, and we’re able to show the performance of your investments through dynamically-pulled reporting dashboards which are shared with you. There is no skewing of data here. Our advanced data analytics are automated to update on a daily basis, by pulling data directly from the platforms we have invested into. This gives our clients the piece of mind that their budget is being spent accordingly.
This is where our Mobius Loop comes into the fold. Our campaigns are never quite ‘done’ — they are a continuous, ever-evolving mechanism where our primary goal is always improvement on our previous results. We’re ready to grow our campaigns and optimise them towards your success, through a combination of customer retention strategies and relationship management