Think beyond the fold
Discovered by the mathematician August Möbius, and popularised by the artist MC Escher, the möbius strip is the visual metaphor which has inspired Mobius as a brand, and the concept thereof is stitched through every element of our business.Â
An ant could walk along ‘both’ sides of a möbius strip, without ever crossing an edge. In fact, a möbius strip only has one side; it is one continuous shape, never ending, and never folding.Â
The mobius strip represents the repetition of our digital routines in relentlessly fine tuning our work — we are always analysing, reflecting, improving, and evolving our campaigns to seek out better results.Â
GRIT
Grit is the marriage of perseverance and passion, tying into our never-ending pursuit of perfection. Our appetite for results is never quite satiated, and our ambition and diligence forever pushes us to improve on what we have already achieved. We are solutions-oriented; we never stop trying to deliver, and we do not stop until a problem is solved.
INTEGRITY
Integrity is a powerful word; it embodies values so highly held like loyalty, respect, accountability, and consistency. To us, it means being honorable, even when no one is watching. Like the mobius strip, there is only one side to integrity, and there is only one side to how we do business. Internally, integrity means showing gratitude and respect to our team, giving credit where credit is due, and holding ourselves accountable. Externally, it means being honest, trustworthy, reliable, and consistent with our clients. It is the uncompromising commitment to our values and practice through everything we do.
CONGRUENCE
Be it as an internal team, or in partnering with our clients, we are committed to playing a team sport. We prefer working as a unit, because there are no single star players, and there aren’t two sides to this team. We understand the importance of mutual respect, because we believe that teamwork is the oil that lubricates the machine that is business. Our goals are congruent to that of our clients, and we know the value of working alongside each other, with clear and consistent communication in order to make those goals a reality.