Conversion Rate Optimization
We use Google Analytics to identify low-hanging fruit which may be preventing your customers from converting — such as page load speed, bounce rates, or discrepancies between site performance in mobile versus desktop. Google Analytics is one of the first steps we take in identifying problem areas, and serves as a jumping off point for us to find solutions to your problems.Â
We use HotJar to investigate what’s going on under the hood. By implementing a piece of code on your site, we’re able to analyse how far people scroll down your page, what areas of your website people are clicking on the most through visual heatmaps, and watch real-time recordings of how people navigate through your user interface. In doing so, we’re able to better identify problem areas which may be preventing your site from performing.
Personalisation has long since been a buzzword in marketing, and for good reason. People want to be seen and acknowledged, and evidently, some users to your website may react differently to your copy or imagery. We use unique data points and hyper-targeting in a conjunction with tech such as Google Optimize and Unbounce to dynamically tailor a landing page to best impact each user’s experience. And with A/B testing, we’re able to fine-tune landing pages to perform at the best of their ability.