Data Analytics & Insights
From setting up Universal Google Analytics, Google Analytics 4, and Enhanced Ecommerce tracking, we not only enable brands to fully track the performance on their websites and mobile apps, but also help them understand how to turn their data into actionable insights with fully integrated goals and events set up.
Google Tag Manager is your one-stop-shop for organizing your Google Tags and social media Pixels into a safe container, without threatening the integrity of your website. We not only help to set up Google Tag Manager, but also perform routine maintenance and tests to ensure that measurability remains up to date on your website
Whether you want to measure button clicks for map directions, store locations, adds to cart, or phone calls; subscribers for newsletters, services, or webinar signups; completed transactions, quote requests, or bookings — we’ll quantify each touch-point within your unique customer journey. Our conversion tracking set up includes (but is not limited to) Google Ads conversion tag, Google Ads Remarketing, DV360 Floodlight, Facebook, Twitter, and TikTok Pixels, and Google Analytics goals and events.
We take the manner in which people navigate through your website and purchasing funnel, and place that behaviour under the microscope to look for gaps and opportunities. We’re here to help you identify weak spots and reduce drop off between adding to cart, checkout, payment information, and purchase, with the ultimate goal of increasing ROI.
We provide each client with their own customised reporting dashboard that dynamically pulls data from each platform on a daily basis. There is no manual skewing of data here. We are fully transparent with how your budget is spent, and we’re able to show the performance and results driven by every penny. We’ll measure our performance against your KPIs and hold ourselves accountable by showing you evolution and improvement over time.