Programmatic Media Buying
The original DoubleClick, Google’s Display & Video 360 platform allows us to tap into the online real estate of 90% of the internet. DV360 is the demand-side platform that gives us access to a myriad of publishers, while also pushing our ads across the Google Display Network, in the form of dynamic digital banners and video ads.
Digital is the future, and radio is not immune from this paradigm shift to the digital sphere. Break through the noise with memorable audio ads that live on the Spotify app. Spotify allows you to tap into unique moments — from cooking playlists and workout hypes, to road trip sing-alongs and study music — and strategically place your relevant ad when the mood is just right. We manage both the ideation and production of audio ads, and then book them directly through the official South African reseller.
Gone are the days of flipping through TV channels looking for something to watch. With the adoption of smart TVs as the norm and video on demand, online ads have far surpassed traditional media buys. We enable brands to advertise across the DStv bouquet by targeting according to device, region, genre, programme, and demographics.