Search Engine Marketing
We’re experts in Pay-Per-Click advertising on Google Ads, with our team being fully Google Ads certified. We perform robust keyword research in order to accurately understand and predict the vocabulary that prospective customers are using to find your products. By tailoring ad copy to top-performing keywords, we consistently outperform competitors in the Google Search Engine Results Page, to ensure a top position that garners high Conversion Rates and low Cost per Acquisition.
We use Google Shopping ads to dynamically pull in your product listing directly from your website, and place them natively within the Google Search Engine Results Page. Leverage automated updates on pricing for sales as well as product images that visually speak to your potential customers. We’ll help you set up your Google Merchant Centre, and prepare your product feed to feature both on organic listings and paid, as well as for remarketing purposes.
Bing is the default search engine when starting up a device running on Microsoft, and presents an excellent opportunity for tapping into an older target market. Bing Ads also allow you to tap into ad placements on Yahoo and AOL, which are both owned by Microsoft. Because Google is the preferred search engine, competition on Bing tends to be much lower, allowing you to capitalise on much lower costs.