Social Media Marketing
Our expert knowledge of the Meta Business Suite and Business Manager allows us to connect your brand to your prospective customers exactly when they’re most ready to consume your message. We use a combination of interest and behaviour-based targeting, while also tapping into your historic audiences and databases to create remarketing and lookalike audiences. Through extensive A/B testing, we continuously test your audiences to find your top converting segments.
For businesses marketing towards other businesses, LinkedIn is the ideal platform at your disposal. LinkedIn’s strengths lie in targeting people not only by industry, but also job level and seniority, job titles, as well as the exact company that they work at. We’ll help you get your foot in the door by creating unique personas for the target audience you want to reach, in the very environment where professional networking takes place.
News breaks first on Twitter. A highly engaging platform for an audience that actively pursues brand engagement, Twitter is the ideal platform for dispersing information. With the unique capability of targeting by keywords as well as followers of selected accounts or engagers of specific tweets, Twitter offers many strategic opportunities for you to leverage your competition’s presence.
Different generations gravitate towards different platforms. And while TikTok is currently the most popular platform for Generation Z, its growing following can be seen largely in Millennials as well. TikTok’s success is attested by the old saying ‘video content is king’, serving as one of the best channels to promote discovery and brand recall.
Content for content’s sake is not content; it has to have purpose and thought behind it. We ideate content deliberately with your business objective in mind, with our strategy weaving it subtly through every published piece — without punting it too hard, because we know that the sum of your feed is greater than each individual post. We construct and curate your content plans in a cohesive manner that respects your brand voice and image through every piece of media produced.
Social media has become the primary landscape where brands can build their reputation — before potential customers even visit your physical or online branch. It’s very simple; we are social creatures, and people want to engage with brands socially. We’ll manage your complaints, answer queries, engage with your customers, and help you grow your following — all the while respecting your brand voice.
With content scheduling software, there’s no risk of human error or missing a post. We commit ourselves to sending you content for approval well in advance, allowing for feedback and reverts, and once final approval is given, we can bulk schedule your posts across all of your social media accounts. This way, we can ensure a steady, consistent presence across your social portfolio.
With our reporting software, we’re able to unpack much deeper data than what your Facebook insights page offers. We dynamically pull data into a reporting dashboard to help you understand the performance of your organic pages, and highlight what does and doesn’t work. We’ll highlight what audiences are engaging with your content the most, and what content speaks to them most effectively.